PENGARUH LOKASI USAHA TERHADAP MINAT PEMBELIAN KONSUMEN

Authors

  • Sartika Jamlean Jurusan Administrasi Niaga Politeknik Negeri Ambon
  • Saul Ronald Jacob Saleky Jurusan Administrasi Niaga Politeknik Negeri Ambon
  • Victor R. Pattipeilohy Jurusan Administrasi Niaga Politeknik Negeri Ambon

DOI:

https://doi.org/10.31959/jat.v1i1.1786

Abstract

This study aims to analyze the effect of business location on consumer purchase intentions in Ambon City. For this reason, data was collected by means of questionnaires which were distributed to 100 sample people who were determined conventionally. Research data analysis was carried out using Simple Regression Analysis. The results of the analysis show that the business location has an influence of 99.1% while the remaining 0.9% is influenced by other variables that are not included in this study

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Published

2022-09-30

Issue

Vol. 1 (2022): September

Section

Articles

License

Copyright (c) 2022 Sartika Jamlean, Saul Ronald Jacob Saleky, Victor R. Pattipeilohy

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.