Amelia, A.R. and Firmansyah, F. 2025. SCARCITY AS A MODERATOR OF DOUBLE DATE CAMPAIGNS AND FOMO ON PURCHASE INTENTION AMONG GEN Z SHOPEE USERS IN MALANG. Jurnal Maneksi (Management Ekonomi Dan Akuntansi). 14, 2 (Jun. 2025), 647–658. DOI:https://doi.org/10.31959/jm.v14i2.3006.