Penentuan Strategi Pengembangan Usaha Pada Bidan Praktek Mandiri (BPM) Dengan Analisis Porter Five Force Dan SWOT

Authors

  • Retno Suwiyanti Program Studi Akuntansi, Fakultas Ekonomi, Universitas Gunadarma
  • Sulastri Sulastri Program Studi Manajemen, Fakultas Ekonomi, Universitas Gunadarma
  • S. Tiwi Anggraeni Program Studi Manajemen, Fakultas Ekonomi, Universitas Gunadarma

DOI:

https://doi.org/10.31959/jm.v13i2.2286

Abstract

This scientific research aims to determine the strength of Mrs. BPM. Sukami in facing weaknesses and threats based on SWOT analysis and Porter's Five Forces analysis and determining Mrs. Sukami's BPM strategy. Sukami in utilizing existing strengths and opportunities to develop his business. The data collection methods used were interviews, observation and documentation. The factors analyzed in this paper include main competition, threat of new entrants, threat of substitute services, buyer power analysis, and supplier power analysis. Then carry out an analysis of Porter's five forces which includes the data classification stage, carrying out a SWOT analysis and then the results of the analysis are developed for strategic decision making. The results of the analysis of the five strengths with the highest weight are main competitors, the threat of new BPM and the threat of substitute health facilities, while supplier strength and patient strength are low in weight.

Keywords: Business Development Strategy, Porter's Five Forces Analysis, SWOT Analysis

Downloads

Published

2024-06-01

Issue

Vol. 13 No. 2 (2024)

Section

Articles

License

Copyright (c) 2024 JURNAL MANEKSI

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Access and Licensing

All articles published in Jurnal Maneksi (Management Ekonomi Dan Akuntansi) are available immediately upon publication without any embargo period. No registration or subscription fees are required to access our content.

To facilitate clarity and ease of reuse, Jurnal Maneksi (Management Ekonomi Dan Akuntansi) adopts Creative Commons licenses. By default, all articles are published under the Creative Commons Attribution License (CC BY 4.0). This license permits unrestricted use, distribution, and reproduction in any medium, provided that proper attribution is given to the original author(s) and source.

Copyright Policy

Authors publishing in Jurnal Maneksi (Management Ekonomi Dan Akuntansi) retain copyright over their work. By submitting and publishing with Jurnal Maneksi (Management Ekonomi Dan Akuntansi), authors grant the journal the right of first publication under their chosen open-access license. This ensures that authors maintain full control over their intellectual property while enabling broad dissemination and reuse of their work.

Authors are also encouraged to:

  1. Share their published articles in institutional repositories or personal websites, ensuring proper acknowledgment of initial publication in Jurnal Maneksi (Management Ekonomi Dan Akuntansi).
  2. Enter into non-exclusive agreements for further distribution, such as including their articles in books or other publications.