Pengaruh Pemasaran Dalam Jaringan pada Usaha Mikro Kecil Menengah (UMKM) di Kota Yogyakarta

Authors

  • Era Agustina Universitas ‘Aisyiyah Yogyakarta
  • Musoli Musoli Universitas Aisyiyah Yogyakarta

DOI:

https://doi.org/10.31959/jm.v13i4.2817

Abstract

This study is aim to determine and examine the effect of online marketing on the small bussines in city of Yogyakarta. Social media and e-commerce platforms are the online marketing media focused on this research. This study uses quantitative methods with a questionnaire as a data collection tool with qualitative data support to enrich quantitative data. Respondents in this study were small bussines practitioners with a sample of small bussines factors in city of Yogyakarta. Data analysis in this study used the Structural Equation Model (SEM). A pilot study was conducted first in this study to test the validity and reliability of the statement items on the questionnaire used in this study. The output of this research is expected to be additional reference material both in the academic field, especially marketing management regarding online marketing. As for the practical output of this study, it is hoped that it can become a material for consideration and reference for small bussines practitioners on city of Yogyakarta in particular, and in Indonesia in general in an effort to increase their income and maintain their business continuity. The results of this study indicate the influence of sales through social media and electronic trading platforms on the income of small bussines in the city of Yogyakartka.

Downloads

Published

2024-12-28

Issue

Vol. 13 No. 4 (2024)

Section

Articles

License

Copyright (c) 2024 Jurnal Maneksi

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Access and Licensing

All articles published in Jurnal Maneksi (Management Ekonomi Dan Akuntansi) are available immediately upon publication without any embargo period. No registration or subscription fees are required to access our content.

To facilitate clarity and ease of reuse, Jurnal Maneksi (Management Ekonomi Dan Akuntansi) adopts Creative Commons licenses. By default, all articles are published under the Creative Commons Attribution License (CC BY 4.0). This license permits unrestricted use, distribution, and reproduction in any medium, provided that proper attribution is given to the original author(s) and source.

Copyright Policy

Authors publishing in Jurnal Maneksi (Management Ekonomi Dan Akuntansi) retain copyright over their work. By submitting and publishing with Jurnal Maneksi (Management Ekonomi Dan Akuntansi), authors grant the journal the right of first publication under their chosen open-access license. This ensures that authors maintain full control over their intellectual property while enabling broad dissemination and reuse of their work.

Authors are also encouraged to:

  1. Share their published articles in institutional repositories or personal websites, ensuring proper acknowledgment of initial publication in Jurnal Maneksi (Management Ekonomi Dan Akuntansi).
  2. Enter into non-exclusive agreements for further distribution, such as including their articles in books or other publications.