INVESTMENT ANALYSIS OF YANDEX: A CASE OF STUDY FOR 2022-2024

Authors

  • Veronika Demenchuk Universitas Negeri Semarang
  • Inaya Sari Melati Universitas Negeri Semarang
  • Diana Utesheva Student at The Faculty of Management, Russian Presidential Academy of National Economy and Public Administration, Moscow, Russia

DOI:

https://doi.org/10.31959/jm.v14i2.3172

Abstract

Introduction: This study analyzes the investment attractiveness of Yandex, Russia’s leading technology company, during 2022–2024, focusing on its performance amid a dynamic and volatile global economic environment.

Methods: The research employs a mixed-methods approach, integrating quantitative analysis of financial indicators such as revenue growth, adjusted EBITDA, and net income, with qualitative evaluation of Yandex’s strategic business segments. Data were collected from official company reports and reputable international sources.

Results: Findings reveal that Yandex achieved record revenues in 2024, driven by innovations in advertising technology and expansion of its digital ecosystem. Despite challenges including segment losses and dependence on the Russian domestic market, the company’s diversification, strong market share, and continuous innovation have enhanced its resilience and long-term growth prospects.

Conclusion: The study concludes that Yandex is well-positioned for sustained value creation, leveraging strategic initiatives in artificial intelligence and international expansion to maintain competitive advantage in an uncertain geopolitical climate. These insights offer valuable guidance for investors and stakeholders interested in high-tech firms operating in complex environments

Keyword: Investment analysis; Yandex; Financial performance; Digital transformation; International sources;

Author Biography

Diana Utesheva, Student at The Faculty of Management, Russian Presidential Academy of National Economy and Public Administration, Moscow, Russia

Student at The Faculty of Management, Russian Presidential Academy of National Economy and Public Administration, Moscow, Russia

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Published

2025-06-17

Issue

Vol. 14 No. 2 (2025)

Section

Articles

License

Copyright (c) 2025 Veronika Maksimovna Demenchuk*, Inaya Sari Melati, Diana Damirovna Utesheva3

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