STUDI KONSEPTUAL PERENCANAAN STRATEGI DAN MANAJEMEN RISIKO DALAM PENGEMBANGAN LABORATORIUM KLINIK COLOSTAT TEST

Authors

  • Melissa Melissa Universitas Esa Unggul
  • Tantri Yanuar Rahmat Syah Universitas Esa Unggul
  • Edi Hamdi Universitas Esa Unggul
  • Muhammad Reza Hilmy Universitas Esa Unggul

DOI:

https://doi.org/10.31959/jm.v14i3.3178

Abstract

Introduction: The use of digital technology has transformed the way consumers select goods, particularly in the beauty industry. TikTok, along with the TikTok Shop feature, has become the primary channel for skincare brands to reach customers through content marketing, affiliate programs, customer reviews, and live streaming. The purpose of this study is to examine the impact of TikTok's content marketing, affiliate programs, and live streaming on consumers' purchasing decisions for skincare products.
Methods: This research employs a quantitative approach, a type of research commonly referred to as a survey. Primary data were collected through a questionnaire distributed to students of the Sharia Economics Study Program at Annuqayah University, which was compiled based on research variable indicators. For this study, the probability sampling method was employed to select samples from a hundred respondents.
Results: The influence of the three independent variables on the dependent variables was measured simultaneously and partially using multiple linear regression data analysis techniques. Islamic economics students at Annuqayah University have shown an increase in their interest in buying skincare products, thanks to the use of TikTok content affiliates, customer reviews, and live streaming. Additionally, buying interest is significantly influenced by these three independent variables acting simultaneously. Despite the simultaneous influences, the analysis revealed that all three variables collectively accounted for 54.3% of buying interest, while other factors contributed to the remaining 45.7%.

Keywords: Colorectal Cancer, ColoSTAT, Rhythm Biosciences, Strategic Planning, Risk Management

Downloads

Published

2025-09-02

Issue

Vol. 14 No. 3 (2025)

Section

Articles

License

Copyright (c) 2025 Melissa, Tantri Yanuar Rahmat Syah, Edi Hamdi, Muhammad Reza Hilmy

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Access and Licensing

All articles published in Jurnal Maneksi (Management Ekonomi Dan Akuntansi) are available immediately upon publication without any embargo period. No registration or subscription fees are required to access our content.

To facilitate clarity and ease of reuse, Jurnal Maneksi (Management Ekonomi Dan Akuntansi) adopts Creative Commons licenses. By default, all articles are published under the Creative Commons Attribution License (CC BY 4.0). This license permits unrestricted use, distribution, and reproduction in any medium, provided that proper attribution is given to the original author(s) and source.

Copyright Policy

Authors publishing in Jurnal Maneksi (Management Ekonomi Dan Akuntansi) retain copyright over their work. By submitting and publishing with Jurnal Maneksi (Management Ekonomi Dan Akuntansi), authors grant the journal the right of first publication under their chosen open-access license. This ensures that authors maintain full control over their intellectual property while enabling broad dissemination and reuse of their work.

Authors are also encouraged to:

  1. Share their published articles in institutional repositories or personal websites, ensuring proper acknowledgment of initial publication in Jurnal Maneksi (Management Ekonomi Dan Akuntansi).
  2. Enter into non-exclusive agreements for further distribution, such as including their articles in books or other publications.